In 2017 adidas partnered with Moroccan influencer, Zineb Rachid, to create content for their global #HereToCreate campaign.
The film series brings to life authentic stories of real female athletes, who show the world the variety of ways in which they embrace creativity to tackle challenges, defy conventions, express themselves and fuel experimentation all in the name of sport.
The film, set in the depths of Casablanca, Morocco, charts Zineb’s journey throughout the city, starting at one of the oldest districts at the Mosque and finishing at adidas’s flagship store in the heart of downtown. The film screened across social channels and featured on the huge LED screen outside the store, racking up millions of view in the process.
ROLE: DIRECTOR, CINEMATOGRAPHER & EDITOR
CLIENT: ADIDAS